Thursday, April 14, 2011

Mexicana way with Rice…


From Rice UAE, let us dream our way into Mexico. The Spaniards brought rice to Mexico through the port of Veracruz, an area where the warm, moist climate would prove to be ideal for its cultivation, in the 1520s, a century before slave ships from Madagascar would introduce rice to the Carolinas.
  
Spanish ingredients were successfully combined with those of the New World to create modern Mexican cuisine, an important part of which is rice.
Arroz a la tumbada, combining rice with seafood, became a signature dish of Veracruz and surrounding Gulf coast states, while in Michoacan, Morisqueta con Chorizo became a typical regional dish.
Mexico’s rainy season makes two yearly crops possible in the South Eastern State of Campeche, which borders on Veracruz, where rice is a summer crop. These two states account for over half of the rice produced in Mexico in recent years, yielding an average of 3.5 to 5.5 tons per hectare.
Mexico also imports 60% of its rice consumption, mostly from the United States of America.
Now luv rice recipes with Morelos rice and Sinoloa rice…yummy…follow me for more exciting findings on rice and write to me your cultural experience in rice – never mind which country – write to pr@idealideaevents.com


Wednesday, April 6, 2011

Learn About The History Of Rice


Learn more about the the History Of Rice

…..And more on rice…watch this video…




……Now do you wish to participate in the biggest Rice Exhibition in the Gulf Region…write to pr@idealideaevents.com  and let me let you more on how to participate in the exhibition

Mississippi Rice River Trail


Learn more about the Mississippi Rice River Trail

…..And more on rice…watch these videos…




……Now do you wish to participate in the biggest Rice Exhibition in the Gulf Region…write to pr@idealideaevents.com  and let me let you more on how to participate in the exhibition

Friday, April 1, 2011

‘Joll of rice’, a must at Liberian dinner…

A feeling of good fellowship and relaxation is reflected at a Liberian table. When you are a guest in a Liberian home, you are overwhelmed by the number of delicacies, one of them being Joll of Rice. Liberian rice bread might also grace the table.
….and an interesting link to Joll of Rice…
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 Do you wish to be at a rice exhibition in the United Arab Emirates? 

See you at the Rice Exhibition in the United Arab Emirates and follow my blog to know more…

Thursday, March 31, 2011

Magascar and Rice….


Rice is the staple food of the Madagascar diet. The resourceful natives have developed literally dozens of delicious preparatory techniques for this plentiful grain. But the Malagasy diet is a varied one and heaping mounds of rice are usually topped with zebu, an excellent local beef, chicken, crab, fish, corn, peanuts and potatoes.
When in Madagascar you’ll be urged to try the national snack,
 




 Koba – a pate of rice, banana and peanut..
Watch this video and learn this easy-to-do recipe..Koba:


PASTA OF THE 90s


Because it’s also nutritious and economical, rice is being hailed as "the pasta of the ‘90s." Its rising popularity in the West coincides with an increasing number of types and varieties being marketed.
Well-stocked supermarkets and natural foods stores now offer over a dozen distinct kinds of rice, from short grain sweet brown to aromatics such as basmati or jasmine.
Go to this interesting video on Rice, Pasta and Cuscus

Rice, Pasta and Couscous

Be seen at the biggest rice exhibition in the Gulf region. Visit our website www.riceexhibition.com

For details contact me on pr@idealideaevents.com

Rissotto and Risi…the Italian way


Morning friends…more interesting facts on rice…

Italians are simply cool…business, culture and life in full, but one hasn’t touched much without exploring Italian cuisine.

Italy is the leading producer of rice in Europe, with majority of it being grown in the abundant Po river valley. Lombardy is home to the best rice growing area, the Lomellina, while Piedmonte and the Veneto also have bountiful rice harvest.

Let us look what personal chef Anna Mooney has to say about cooking risotto@

Want to participate in the upcoming Rice Exhibition in Dubai ? Contact our Italian agent Ms. Anna Maria Tiozzo at 00393319931533 or email at annatiozzo@gmail.com

Rice Exhibition is the first of its kind in the Gulf region and it is your opportunity to showcase your unique rice brand at the upcoming rice exhibition. 

Go to our website www.riceexhibition.com and follow me on the blog.

ASIAN ATTRACTION TO RICE


The attributes that have long attracted Asians to this grain are now becoming better known to Westerners. 

Fans of rice cite its ease of preparation, its flexibility, and its ability to absorb flavors while retaining its texture. Rice dishes can be spicy or tangy, savoury or sweet. Rice soaks up gravies and rice sauces and cools and refreshes the palate when served with spicy food. Baked with milk and sugar, rice transforms itself into one of the western world’s best-loved creamy puddings.

Rice has no fat, no salt and no sugar but many important nutrients. Little wonder then that many of the world’s finest dishes have been based around it.

Be seen at the biggest rice exhibition in the Gulf region. 
Visit our website www.riceexhibition.com
For details contact me on pr@idealideaevents.com

Wednesday, March 30, 2011

A meal without rice is no meal


Daily I search for something new on rice and as I sat googling away.. spotted a website that said much…just sharing with u…did u know rice is arguably the world’s motst important food. 
Second most widely cultivated cereal in the world, after whear, and is a staple food, for over half the world’s population. 
In much of Asia, rice is so central, to the culture that the word is almost synonymous with food. 
In Chinese, the line in the Lord’s prayer is translated as ‘give us this day, our daily rice,” and a Japanese proverbs states “ A meal without rice is no meal”.

Elizabeth Percy
PR & Corporate Communications Manager
RICE DUBAI 2011

United Arab Emirates - top global re-exporter

Recent studies conducted in the United Arab Emirates has revealed that the United Arab Emirates has been the top global re-exporter of rice over the past five years (2005 to 2009). The study which was conducted by Abdel Hameed Radwan, an Economic Specialist at the Ministry’s Analysis and Information Department, revealed that the UAE’s share of global rice re-exports stood at 93% underlining the country’s strategic importance in the global rice trade – due to it being situated in a pivotal point between international production, export and consumption areas in South East Asia and the rest of the world – and further underscoring the competitiveness of the UAE’s logistical services and the ease of customs procedures as factors that have helped the UAE attain this significant position in the rice trade.

The study also revealed that the value of rice re-exported from the UAE increased from USD 122 million in 2005 ( 84% of overall global rice re-exports) to USD 519 million which constituted 93% of the overall amount of global rice re-exports of 607,000 tons that were valued at USD 555 million.



Elizabeth Percy
PR & Corporate Communications Manager
RICE DUBAI 2011

In times of calamity...

Rice is one of the main commodities which is given as aid to countries in times of calamity. To sustain the victims of the recent earthquake in Japan, USD 5 million worth of rice was sent as aid from Thailand, the largest producer of rice.


Elizabeth Percy

PR & Corporate Communications Manager 
RICE DUBAI 2011




Monday, March 28, 2011

3 billion people around the globe live on rice

Over 3 billion people around the globe live on rice and to make it possible to meet the demand in each country, the major exporting nations of the world are Thailand, Vietnam, India, Pakistan, Uruguay, Brazil, Argentina, Guyana, Egypt, Burma, United States of America, Australia, thus meeting a market demand of over 2,047.9 million metric tones.


Elizabeth Percy
PR & Corporate Communications Manager
RICE DUBAI 2011

Friday, February 4, 2011

Rice production and marketing in the United States

Rice production and marketing in the United States is a multi - billion dollar industry, with economic impacts at many levels, including the production and sale of agricultural inputs, such as seeds, fertilizers, machinery and other agricultural services. At farm level alone rice generates more than $1.5 billion in revenue.

Rice is planted on more than 2.7 million acres (1.1 million hectares) in USA. Practically all production takes place in six states – Arkansas, California, Louisiana, Mississippi, Missouri and Texas – and in relatively small regions within these states.
Almost half of the annual rice crop is used domestically. US per capita rice consumption is 24 pounds per year.

-          This  fact file  is from USA Rice Federation

Rice and USA….

Just read these facts and thought, you would love to read these facts:

More than three centuries in the making, today’s US rice industry is recognized as an innovative, technologically advanced, conservation-friendly and dependable supplier of high-quality rice which above all else, is committed to providing a safe, nutritious and abundant product to feed people in the US and around the world.

Over the past 150 years, rice production has gradually moved westward, taking root in today’s Mid-South and Gulf Coast rice-producing areas. In California, the 1849 Gold Rush brought people from all nations, many of whom were rice eaters. By 1920, Sacramento Valley farmers had established the California rice industry…

More  tomorrow …05 January 2011…come back to this blog and learn more..

Thursday, January 20, 2011

Salsa and rice…

Chris is a Salsa Instructor in the United Arab Emirates…he says brown rice is healthy for salsa dancers…do you have a brown rice recipe to share..share as a video on my blog…

…Oh…and here is a yellow rice recipe..with Basmati Rice…

Yellow Rice – from Ruwani Dissanayake

NGREDIENTS:
1½ cup Basmati rice - washed
1 onion – sliced
5 cloves of garlic – chopped
3 teaspoons margarine or butter
¼ teaspoon turmeric
5 cloves - crushed
5 cardamoms - crushed
2.5cm cinnamon stick
1.5 cups water
Salt to taste

DIRECTIONS:
Heat the saucepan on medium heat and add 2 teaspoons margarine.
When margarine is melted add onions, garlic & ½ teaspoon salt, fry it for nearly 10 minutes or till you gets the little golden brown.
Then add the rest of the margarine, 1/2 cup water, turmeric, cloves, cardamoms, cinnamon & 1/2 teaspoon salt. Mix it well and add the rice and again put 1 cup of water.
Cover the saucepan and keep it for nearly 10 minutes or till the rice is cooked.

SERVING:
You can have Yellow rice with potato/lentils curry, chicken/fish/sea food curry, any kind of salad or any thing you like most.

…. Enjoy :-)

Wednesday, January 19, 2011

Aromatic rice…


This is what K. Amjad has to say…on Aromatic rice…

This type of rice is new to many…they are as the name suggests rice varieties that contain a natural ingredient that provides a fragrant aroma and taste…these are becoming more and more popular in the West, though most of these varieties are still imported from the Far East.

The story is told that when the Shah of Iran was crowned emperor in 1967, he received many expensive gifts from heads of government all over the world. But one gift was unique…it was a bag of rice from the President of the Republic of Philippines.

For centuries, throughout all of Asia, one crop has remained the most important…rice…In some parts of the continent, the word for rice is the same as that for food, for agriculture, or even for life itself…

Share your recipes with Aromatic rice…here… we are doing a video with all your recipes..email your contact details to send you a copy of the video…

Sunday, January 16, 2011

Converted rice…

What does K. Amjad have to say about converted rice..says Amjad..The most common choices of rice  were converted rice or instant rice. If you are like most cooks, you have no doubt picked up a box of converted rice from the shelf in your supermarket. Converted rice is the most popular variety in many western countries and is sold under recognizable labels. The processing of converting or parboiling the rice means that is steamed under pressure before it is milled. This makes the grain harder, which can aid in preventing over-cooking. The process also helps the rice maintain several important vitamins and minerals and provides a slightly different flavor.

Parboiling partially cooks the rice starch in processing before drying, resulting in grains that are firmer and more separate when later cooked in kitchen. They hold up nicely in soups, are ideal in pilaf-style preparations and most popular dishes, and the grains stay moist and separate in a hotel pan for a long time, making parboiled rice an excellent choice for foodservice..Many chefs like working with parboiled rice because it cooks up with separate, slightly firmer grains and holds well for long periods..

Perhaps a recipe with converted rice…just enter it on your comments…cheers !

Saturday, January 15, 2011

How much do you know on wild rice?

Wild Rice Salad
Wild rice (also called Canada rice, Indian rice, and water oats) is four species of grasses forming the genus Zizania, and the grain which can be harvested from them. The grain was historically gathered and eaten in both North America and China. While it is now something of a delicacy in North America, the grain is no longer eaten in China, where the plant's stem is used as a vegetable.

Are you an expert on Wild rice email me at pr@riceexhibition.com

Facts on Rice...

Facts on Rice....

Rice bred to perform well in the toughest conditions where the poorest farmers grow rice is a step away from reaching farmers thanks to a major project led by the Chinese Academy of Agricultural Sciences and the International Rice Research Institute (IRRI).

Green Super Rice is actually a mix of more than 250 different potential rice varieties and hybrids variously adapted to difficult growing conditions such as drought and low inputs, including no pesticide and less fertilizer, and with rapid establishment rates to out-compete weeds, thus reducing the need for herbicides. More types of Green Super Rice that combine many of these traits are in the pipeline.
copyright@ IRRI

Monday, January 10, 2011

Behind the scenes...

Elizabeth Percy
And so what are we doing behind the scenes for ‘RICE DUBAI 2011’… the buzz is all around the organizer’s office. The different departments are busy…PR..with media watch with the latest updates on which market focus is it today..Sales..on ‘ lists of rice exporters/importers/distributors…are being explored to make the exhibition interesting..our Social Media person…is busy linking all input into the blog…face book..twitter…and related social media platforms..personal acquaintances and media friends are popping up with ideas on how to turn RICE EXHIBITION 2011 into a unique platform where rice producers and millers, exporters and importers, branded rice dealers and rice trading companies, rice packers and rice byproduct dealers, rice processed foods, rice fermented foods, rice processing machinery, kitchen equipment, preserving containers, rice storage and protection devices, rice promotion councils, industry publications and Government export organizations…all come together…for more information click www.riceexhibition.com or Face book page Rice Exhibition or Elizabeth & RICE DUBAI 2011.

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